In an effort to protect truthful information during global conflicts, X has rolled out strict new rules targeting creators who peddle AI-generated videos of war without clear disclosures. This comes as pro-Iran propagandists flooded the platform with fabricated clips designed to sow chaos.
The policy shift, effective immediately focuses on X’s Creator Revenue Sharing program. Creators posting AI-made content showing armed conflicts must include a clear label, or face penalties that hit where it hurts: their wallets.
According to details from X’s head of product, Nikita Bier, the platform is clamping down hard. “During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” Bier stated.
BREAKING:
— Newstropy (@_newstropy) March 3, 2026
X has updated its Creator Revenue Sharing program to target AI-generated war videos.
Effective March 3, 2026, creators posting AI-made content depicting armed conflicts must clearly label it.
Failure to disclose results in a 90-day suspension from ad revenue.… pic.twitter.com/uHAjb0uXC5
Bier elaborated that X will use its Community Notes system—crowdsourced fact-checking that empowers users over elite moderators—along with post metadata to detect undeclared AI content. The rules don’t ban AI videos outright; they just demand transparency via X’s built-in “Made with AI” label option.
Violators get a 90-day suspension from earning ad revenue on their posts. A second offense leads to a permanent ban from the program. This targets those exploiting wars for profit, without stifling creative expression.
The update follows a surge in deceptive content amid the Iran-Israel clash. Pro-Iran accounts have pushed AI fakes, like one claiming Iranian missiles sank the USS Abraham Lincoln. “Iran’s IRGC claims to have struck USS Abraham Lincoln with ballistic missiles. LIE,” CENTCOM posted. “The Lincoln was not hit. The missiles launched didn’t even come close.”
It also comes right after widely shared AI-generated clips, such as this one depicting a supposed bombardment of Tel Aviv.
? Tel Aviv being bombarded today. pic.twitter.com/nPByXZvs94
— Ben Swann (@BenSwann_) March 3, 2026
The video, which racked up millions of views across the platform, shows rockets supposedly raining down on the city.
X users praised the crackdown, noting how AI explosions risk misleading the public during high-stakes events. As the Middle East boils with Iranian aggression, fake videos exaggerate damages or invent attacks, potentially swaying opinions.
This isn’t new territory. During the Ukraine-Russia war, AI clips of surrendering soldiers duped viewers, highlighting how tech can amplify propaganda from adversaries.
Bier emphasized the ease of deception: “With today’s AI technologies, it is trivial to create content that can mislead people.” By tying penalties to revenue, X disincentivizes grifters who prioritize virality over veracity.
The policy has been hailed as a step toward preserving informational integrity, especially in an era where deepfakes could fabricate atrocities to justify interventions or smear allies. Requiring labels protects everyday users from being pawns in information warfare.
X’s approach empowers creators while holding them accountable— a model that could pressure other platforms to follow suit. As conflicts rage, this ensures Americans get unfiltered facts, not manufactured outrage designed to erode trust in institutions like the military.
Ultimately, X’s crackdown reinforces the pursuit of truth amid deception.
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