People responded to Ferrari bragging about its commitment to ‘diversity and inclusivity’ by pointing out that the luxury car manufacturer forces customers to pass a ‘social status’ background check just to be able to buy a Ferrari.
Awkward.
In the wake of the Jaguar farce, when the heritage brand launched a new commercial featuring androgynous models, thereby alienating their core customer base, Ferrari appears to have said, “Hold my beer!”
It started with a post on X in which Ferrari boasted of its, “Commitment to equality, equity, and inclusion by endorsing the new Diversity and Inclusion Charter alongside @F1 and the @fia.”
We proudly reaffirm our commitment to equality, equity, and inclusion by endorsing the new Diversity and Inclusion Charter alongside @F1 and the @fia.
— Ferrari (@Ferrari) November 26, 2024
Through encouraging education, breaking biases, and ensuring transparency, we’re creating a more inclusive industry. #Ferrari
“Through encouraging education, breaking biases, and ensuring transparency, we’re creating a more inclusive industry,” the brand smugly asserted, before getting ratioed into oblivion.
However, that “inclusivity” doesn’t appear to extend to its own potential customers.
As Nick Sortor points out, Ferrari conducts exhaustive background checks on anyone who wants to buy one of their higher end vehicles to “ensure they fit the mold of the brand and its desired image.”
Ferrari has now gone woke, and is preaching “inclusivity.”
— Nick Sortor (@nicksortor) November 27, 2024
And nothing says “inclusivity” like requiring background checks and “social status checks” for ENTIRE FAMILIES before they’re allowed to purchase your cars.
Spare us from your hypocrisy and virtue signaling, @Ferrari. pic.twitter.com/zgYHyPz5LU
“Family background, social status and additional affiliations,” are also scrutinized before Ferrari will even consider taking your cash.
That doesn’t sound very inclusive!
“Nothing says “inclusivity” like requiring background checks and “social status checks” for ENTIRE FAMILIES before they’re allowed to purchase your cars,” commented Sortor.
As we previously highlighted, Jaguar’s stock price plummeted after their woke rebrand.
Expect Ferrari, in the absence of some seriously rapid back-pedaling, to face the same fate.
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Realize it’s the Jews, and deal with it.
Or live with it forever and stfu.
Either way.
Not sure about the other comments but the car guy at the top who still owns the $175 Ferrari wrench for his collection of other expensively cool cars, unless you are a bot/meme, you do realize you carry water for European collaboration with American hierarchy that engineer war right? The same people of wealth that burn mega tones of fossil to attend Climate think tanks that climate zealots sell their souls for.
Hierarchy = War = wannabe Communist and friendame Fascist dystopian spectrum disorder, “what’s he compensating for”, better take a look down there at Mr. ego.
It’s just amazing the correlation between warmongers and their fascination with collecting rare “art” assets to fund hierarchal obsession.
I know, I know, it’s a deep rabbit hole, you just love cars, and craftsmanship, what’s wrong with that and what’s that got to do with war, right?
How about Hitler and the collaboration between exclusive European engineering with lowly Ford assembly methods, the Autobahn, and $$$ in war materials? Yeah, they love war’s, er, cars, the research and development, the killing fields of me first competition that gives us peace time marketing of winners and losers where hierarchal snobbery reinvents itself for itself. Mirror, mirror, on the wall, who’s got the best stuff of all?
Then again, maybe old Nam infantry combat veterans that climbed the convoluted ridges leading to the enemy’s mountain carrying a hundred pound ruck where there were no roads, and weren’t supposed to make it back, just don’t get it, asserting the key to rational human existence is asking “what can I live without”, rather than “what do I want”.
Then again, one would have to have experienced the insanity of the human abyss of war to understand how the zealous hubris of owning limited “hand made” stuff assumes the responsibility of marketing oneself.
Nah, I’m not buying it, not a pile of snobby junk that can’t leave the garage unless the weather forecast is copasetic, where even in Arizona it must stay in garage half the time.
I’d much rather drive a common cookie cutter Bronco that at least gets me through the snow and mud.
Funny how age and experience confirms that it’s not the people or product so much as the untethered progressive speed of propaganda that kills.
The only item I have remaining from my years of classic Ferrari ownership is the $175 oil filter wrench as it fits my other cars. Today’s Ferrari vehicles are mass-produced, no longer are the bodies made by hand, they’re stamped out by the hundreds on massive hydraulic presses just like every other car maker. The marque might be exclusive, but the cars are no longer.
No, seriously, I get it, the idea of appreciating the lowly people that put their heart in perfecting engineering. But they are those who’s hearts are ripped out and ripped off by hierarchal marketing propaganda that steals everything and market it to the snobs.
Here’s another European globalist company that needs a 200% tariff!
Punk ass bitchs
This was all of F1 going hard DEI…they made announcements yesterday….running into a burning building.
The wealth gap has grown. The upper crust dream of being gods. The serfs simply want security. History repeats.