Jaguar is finding out what it’s like to be Bud Light, after the car company put an LGBTQ activist in charge of its branding.
The person oversaw a bizarre ad campaign and logo rebrand featuring a host of individuals who look like extras from Dune.
To top it off, there wasn’t even a single car in the ad.
When the inevitable backlash came, the company started threatening people.
Jaguar boss has defended the company’s rebrand and says that criticism of new advert is ‘vile hatred and intolerance’.
— Visegrád 24 (@visegrad24) November 23, 2024
Carmaker’s chief says company must move away from ‘traditional automotive stereotypes’ to succeed.
Source: The Telegraph pic.twitter.com/CB0MBnlP4n
Following the backlash, the stock price of its parent company, Indian corporation Tata Motors experienced a drop in the 24-hour charts in the Indian national stock exchange and the BSE.
Jaguar stock price tumbles amid 'woke' ad ‘backlash’ https://t.co/r21TFYG2jR
— Joe Rogan Podcast (@joeroganhq) November 21, 2024
There is surely more to come next week.
Well deserved response https://t.co/BTlfYiEe2s
— Vishal Kelkar (@vikelkar) November 22, 2024
Who could’ve guessed?
Can't imagine why. https://t.co/3IS5bPdpxz pic.twitter.com/JNvVYchyxg
— The Critical Drinker (@TheCriticalDri2) November 22, 2024
These brands are out of touch with reality and it’s catching up with them
— Gia Macool (@GiaMMacool) November 22, 2024
They’re in deep trouble.
This is an excellent point. They made Bud Light cheap enough to where people had to start buying it again. I don't think that would work for a luxury car brand like Jaguar. pic.twitter.com/XmE5r2hdQw
— Mick McGoorty (@injudiciou18664) November 22, 2024
I am going to say it…..I TOLD YOU SO.#BoycottJaguar https://t.co/WTwLZzkmzx
— Cory Douglas (@coryadouglas) November 21, 2024
Now is the time to ensure this mind virus never darkens our world ever again.
The overton window is shifted.
— Grummz (@Grummz) November 22, 2024
Reject the woke mind virus. Now is the time to PUSH.
Everyone fights, nobody quits https://t.co/CBj8PAtus1
Copy Nothing pic.twitter.com/zhPGqoTlN4
— Ricky Gervais (@rickygervais) November 24, 2024
Your support is crucial in helping us defeat mass censorship. Please consider donating via Locals or check out our unique merch. Follow us on X @ModernityNews.
