This post was republished with permission from Zero Hedge
Six months after a stinging nationwide rejection that handed Donald Trump a commanding reelection and fractured their core coalition, the Democratic Party is turning to a new solution: spending $20 million to figure out why young men don’t like them.
The project, codenamed SAM — short for “Speaking with American Men: A Strategic Plan” – is described in a prospectus obtained by the New York Times. It outlines a massive push to decode the language and culture of disaffected young men, particularly in online spaces, and includes a proposal to buy ads inside video games.
“Above all, we must shift from a moralizing tone,” the document urges.
The effort comes amid widespread Democratic soul-searching after a loss that wasn’t just electoral, but cultural. A recent NBC News poll placed the party’s favorability at just 27 percent, its worst showing in the poll’s 34-year history.
Focus groups show the branding problem is dire. One Georgia man recently summed it up succinctly: “A deer in headlights.” According to messaging consultant Anat Shenker-Osorio, Democrats are consistently described in her focus groups as “sloths,” “tortoises,” and now, apparently, roadkill.
“You stand there and you see the car coming,” the man explained. “But you’re going to stand there and get hit with it anyway.”
Democratic leaders are scrambling to reassemble a coalition that used to be rock-solid: young voters, working-class Americans, Latinos, and Black voters all shifted toward Trump in 2024 – and this time, he won the popular vote, too.
“There is fear, there is anxiety, and there are very real questions about the path forward – all of which I share,” said Rep. Jason Crow (D-CO), who is charged with recruiting candidates to help win back the House in 2026. “We are losing support in vast swaths of the country.”
Even the long-standing gender gap, which typically favored Democrats, flipped in key districts as men swung harder to the right. It’s one of the driving reasons behind the $20 million SAM initiative.
Meanwhile, the party is facing open rebellion from within. Progressive activists are outraged at what they see as a lack of fight. Moderate Democrats are openly warning that cultural messaging – on issues like immigration, gender, and economic elitism – is alienating the very voters the party once claimed as its base.
“We’ve pushed, in so many ways, these people away from our party,” Crow said.
Former DNC Chair Jaime Harrison, who stepped down in February, admitted “The party has to find ways to compete in states where it’s not.”
But instead of barnstorming in battleground counties, Democratic donors are reportedly huddling in luxury hotels, commissioning focus groups and digital rebrand efforts that – to some – look more like anthropology than campaigning.
Democratic pollster Zac McCrary said Trump’s declining approval ratings may create openings in 2026, but warned against reading too much into a potential midterm bounce.
“A good 2026 midterm – we should not let that mask a deeper problem,” McCrary said, adding that the party’s brand is ‘repellent’ in so much of the country.’
He blamed a credibility gap: “Democrats have lost credibility by being seen as alien on cultural issues.”
For many in the party’s activist and base circles, the appetite for bold messaging and confrontation remains strong.
“Voters are hungry for people to actually stand up for them – or get caught trying,” said Shenker-Osorio. “The party is doing a lot of navel-gazing and not enough full-belly acting.”
Whether Democrats will rediscover their spine, or waste millions more studying why they don’t have one, remains to be seen.
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Given that their national symbol is a jackass ought to give the Democrats some sort of a clue that there is something wrong with the party. Always has been.
The Democrat new Nazis have few if any competencies. They have only a lust for power with no talent to wield it. They have only their psychopathy. Every Dem in Congress that has voted with the bloc since 2008 have shown that they cannot be trusted by the American people. They should not be allowed to have power for at least another generation. Better for the party to go out of existence and be replaced by libertarians. We should elect at least 300 Republicans to the House and 67 Republicans to the Senate for the next 20 years, so all of the soured and rotten elected Democrats, their Judges, and sycophants can be impeached and eliminated from politics.
“We need to find an open minded commie, with the ability to listen to others that have differing opinions.”
Chumlee: The best I can do is Hassan Piker.
“Democrats are huddling in luxury hotels conferencing on why nobody likes them”.
Dolt!
Let’s see: These people are the offspring of the 8% of Boomers (Pelosi, Clinton’s, Schumer, Fauci, and thousands more that came of age in university in the 1960’s. They were disappointed in America because of those tumultuous years when living in the bosom of freedom, security, and rights post WWII, so they followed and made popular there Marxist professors on politically strategic elite universities. They hated on America and anyone in uniform service to her, cops, mailman, and especially weary Nam veterans, filtering their bipolar hate and nihilism down through tiered colleges, high schools, and onto kitchen tables. They vowed to “march through the institutions” (Gramsci), and indeed they did, inciting riots, burning cities, looting, murder, and bombing, same as their grandchildren today. They divided America to this day and have continued to work with anyone homegrown or abroad to slander and expunge the middle class.
By the 1990’s they had captured the institutions (deep State) of government, academia, tech, and corporate continuing to corrupt the military and use it’s duty to collaboration by using it (DARPA) as their whipping boy. By the 1990’s the established the uniparty (Bush, Clinton, Bush, Obama, Hillary*, Biden etc.), immediately making old friends China and proxy Vietnam favored nations, simultaneously gutting middle class Boomer skilled manufacturing (the best in the world), sending it abroad to slave regimes, and beginning a ludicrous visa program for India’s tech engineering severely demoralizing both skilled labor on one end, forcing them into Socialist government dole programs and drugs, and also the American S.T.E.M. Graduates of the Sciences knowing AI was coming and they could use cheap labor. All of this to the delight of coming China Pharma (91% of all generic and OTC drugs and devices, and Silicon Valley Oligarchy. There is plenty more.
Questions?
The Democrat Party has become the Democrat National Socialists beginning with the Clintons. Everything they say about others is exactly what they are and are doing. They have cheated every cheat, broken every law, tried every dirty trick, lied every lie, and most people now can see thru the smoke screen. The Covid conspiracy and the Open Border conspiracy has cost the lives of hundreds of thousands of lives in the Dem lust for Power at any cost. Every person of All of the Dem Administrations, including everyone who has covered for them is guilty of Involuntary Manslaughter and Treason against the American people. And You wonder why they are in a Quandary?
What’s wrong with Jasmine Ratchet? I think she’s the perfect figure head of the Democrat racket.
The list of reasons is too long for this comment section.
American elections are rigged. A DEI hire working election servers had a panic attack and accidently allowed Trump votes to be counted. After four years of Joe Biden and Kamala Harris even Karl Marx wouldn’t vote for a Democrat.
A DEI hire postponed WW3.
I’ll save them money, and give them the answer for $10 million. It’s odd how some people simply cannot see the obvious.