Just when you thought Jaguar couldn’t put its company more at risk of bankruptcy, it now appears to be threatening people who have criticised its bizarre transition into a woke activist brand.
Here’s the backstory.
Now, they’ve doubled down with this disturbing post on X:
Soon you'll see things our way.
— Jaguar (@Jaguar) November 19, 2024
Come again?
That sounds like a threat. pic.twitter.com/eOvLtxdAud
— ThatOneGuy55 (@Tesla7771) November 20, 2024
The people who have hijacked the brand seem to really believe they are in the majority.
No, we really won't. Read the room!?
— Robin Taylor ?? ?? (@RO8s) November 20, 2024
“Our way”? wtf? How about seeing things in your customer’s way? Are you a business or an activist group? You can’t be both.
— IcyPaws? (@IcyPawsBarks) November 20, 2024
Remember Bud Light?
Have you lost your minds? Customers dictate what customers want! Shoving this down our throats is offensive. Soon YOU will see things OUR way…
— Lioness (@lioness0817) November 21, 2024
Their way is Jaguar, but shit.
Cool. Here's our way. pic.twitter.com/kxUNwmsyqi
— Zayne Sovereign (@ZayneSovereign) November 21, 2024
The best part is that the marketing team has to be giving themselves high-fives at this point. https://t.co/hxgf2VLeea
— (((Not That Crown, Maybe))) (@CrownMaybe) November 21, 2024
Whoever the kid behind the social media account is, you don't understand the Jaguar history.
— Sandy ?? (@RightGlockMom) November 21, 2024
I knew Nick Scheele before he was knighted and became the CEO.
My ex was the governor (Plant manager for Americans)
You have sullied Nick's reputation and the Jaguar name. https://t.co/6yXNYRqIho
Not in this lifetime. pic.twitter.com/Twh0M1OOEB
— Rochellemaryn ??? (@RochelleAz) November 20, 2024
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Having a reputation as one of the most problematic “luxury” cars in history, they really shouldn’t make threats like that.
That sounds like an open threat. New marketing angle: buy our shit or we’ll cancel your sorry ass
And if we don’t they won’t let us buy their shitty, overpriced cars… ?
Woke is failing everywhere. Yet they can’t see it. It really is a cult.