McDonald’s latest marketing stunt in Germany syncs billboards to show empty packaging by day and full meals only after sunset, drawing backlash for prioritizing a minority’s religious observance over the broader customer base.
As Ramadan unfolds, McDonald’s Germany has rolled out a campaign that effectively erases tempting food visuals from digital billboards during fasting hours, a move seen by critics as yet another concession to cultural shifts driven by mass immigration.
The fast food chain’s digital out-of-home posters display empty fries containers and burger boxes throughout the day, filling them with food images precisely at sunset when Muslims break their fast.
?? In Germany, McDonald's has removed food images from its billboards during daylight hours for Ramadan
— Visegrád 24 (@visegrad24) February 25, 2026
McDonald's Germany launched a new outdoor campaign in which digital billboards sync with the sun, revealing food only after dark throughout the month of Ramadan. pic.twitter.com/iG3lcXdafj
According to Newsweek, the ads carry the message “Happy Ramadan” and use sun-synced data tied to local prayer times to trigger the switch from empty to full.
McDonald's Duitsland heeft een gimmick bedacht om moslims te pleasen tijdens de Ramadan.
— widtvoet (@widtvoet) February 26, 2026
Van zonsopgang tot zonsondergang is er geen eten te zien in de reclames van de vunzige hamburgerboer dat dan weer terugkomt wanneer het iftartijd is geworden.#Ramadan @McDonalds #Ramadan pic.twitter.com/c68aplm5Ev
The post sparked sharp reactions online. One user remarked: “What a great way to ignore the majority of your customers ????”
Another called it: “This is a sign that your country has been conquered without a shot fired.”
A third questioned: “Great idea if you are in the Middle East. What about the non-Muslims? Or do we not count any more?”
This campaign echoes recent events underscoring tensions around cultural accommodation in the West.
Just days ago, videos of thousands of Muslims gathering for Ramadan prayers in New York City’s Times Square went viral, with observers labeling it a “disturbing display” amid chants of “Allahu Akbar.” Professor Gad Saad quipped sarcastically: “What’s the big deal!? Just a bunch of pious men praying to Allah. I’m sure that it will all work out.”
That incident is tied to broader controversies, including Rep. Randy Fine’s response to activist Nerdeen Kiswani’s claim that dogs are “unclean.”
Fine announced the “Protecting Puppies from Sharia Act,” aimed at withholding federal funds from areas banning dogs as pets, highlighting concerns over cultural shifts in regions with expanding Muslim communities.
Across the Atlantic, a similar dynamic played out in London, where a Metropolitan Police officer defended a Christian preacher’s right to free speech against an angry crowd in Whitechapel, declaring: “In this country, we have freedom of speech.”
She added: “I understand that you guys don’t want to hear it, so I would just recommend that you walk away and don’t listen to him. He’s not in your home.”
The episode raised questions about inconsistent policing, contrasting with past arrests of preachers like Pastor John Sherwood for expressing biblical views on family.
These developments paint a picture of Western institutions—from corporations to law enforcement—yielding ground to avoid offense, often at the expense of longstanding traditions and majority norms.
In Germany, home to millions of Muslim residents following waves of migration, such gestures risk alienating the wider public while fueling debates over integration.
As globalism pushes for unchecked diversity, moves like McDonald’s billboard tweak serve as reminders that true coexistence demands mutual respect, not one-sided surrender. Defending core Western values remains essential to preserve the freedoms that built these societie
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