During the Super Bowl, viewed by hundreds of millions, tennis millionaire Serena Williams starred in a surreal ad for telehealth company Ro, portraying herself as a sleek, dancing avatar promoting GLP-1 weight loss injections.
The spot, which aired to families and children nationwide, depicted Williams injecting the drug while touting its ease, turning a serious medical intervention into a glossy performance that reeks of Big Pharma overreach.
This ad arrives as GLP-1 drugs face mounting scrutiny for severe side effects, including links to cancer, heart problems, and chronic diseases. Yet here is Williams, a supposed role model for strength and discipline, reduced to a scantily dressed seductress promoter for quick-fix pharmaceuticals.
Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl.
— Vigilant Fox ? (@VigilantFox) February 9, 2026
She dances and shows off how “convenient” it is to get GLP-1s using the Ro app.
She even says you can get them in pill form.
I miss the days when the Super Bowl sold beer & trucks.… pic.twitter.com/snXlyGHZfS
The commercial opens with Williams declaring, “I’m on Ro,” as she poses confidently against a stark blue backdrop. Text overlays flash “34 pounds down” and “On GLP-1s,” emphasizing her transformation. She demonstrates the injection process, holding up the pen-like device, while subtitles reinforce “Healthier On Ro” and “Supported.”
Williams highlights the app’s features, showing a phone screen for easy access, and notes, “On Ro FDA approved.” The ad escalates with her saying, “Now even in a pill,” promoting oral forms of the drug.
How convenient!
As she dances fluidly, the spot claims “Weight loss expertise I trust,” with Williams adding, “I’m moving better” and “On Ro I’m feeling better.” It culminates in “On Ro This is me,” with her flexing and spinning, overlaying more weight loss stats like “27 lbs” down for others.
What the hell is going on?
— Divya Gandotra Tandon (@divya_gandotra) February 9, 2026
> A Super Bowl ad normalising prescription weight-loss drugs
> Marketed as “easy” and “convenient”
> Fronted by a global icon like @serenawilliams
> Watched by millions of children
Prescription meds aren’t lifestyle hacks.
They come with medical… pic.twitter.com/dNu4RXtE5C
Soooo…a super athlete who works out daily can only lose weight with medication?
— Concerned (@Rightbeliever) February 9, 2026
Showing someone injecting herself in front of millions of young viewers is wrong on so many levels. Shame on Serena Williams for doing this.
— Julia Kimmel (@julia40052) February 9, 2026
It’s less about Serena and more about incentives.
— Nyx (@venusandrose) February 9, 2026
When medicine is marketed like soda, something fundamental has changed.
I get the convenience of telehealth, but making GLP-1s look like a lifestyle accessory instead of a serious medical intervention is risky. It’s a Super Bowl ad, not a doctor’s consultation. The way we’re gamifying weight loss drugs and using celebrities to make them look trendy…
— Boma in Essence? (@AmachreeBomate) February 9, 2026
Studies link GLP-1 agonists to increased thyroid cancer risks, cardiovascular complications, and long-term dependency, yet Ro’s ad glosses over these, focusing on superficial wins like reduced knee stress and steady blood sugar—as if injecting chemicals is the new path to “health.”
The ad represents another layer of dystopian manipulation: turning personal health into a subscription service, accessible via app but riddled with undisclosed threats. It’s not empowerment; it’s engineered dependency, broadcast to the masses under the guise of convenience.
Compare this to Mike Tyson’s recent Super Bowl appearance, where he champions natural nutrition and exposes processed junk’s harms. Tyson didn’t peddle pills; he promoted real strength through clean living.
Super Bowl ads pushing injectable dependencies, using celebrities to normalize a future where health is app-ordered and risk-ignored. This isn’t progress; it’s a slide further toward a completely controlled, medicated populace.
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