MSNBC is rebranding to become MS Now, which sounds like a charity for people with Multiple Sclerosis, and to celebrate this they’re putting out ads as part of a $20 million marketing campaign declaring themselves to be ‘the network of the people’.
One of the ads has part time whinge bag Rachel Maddow, who hasn’t been thrown in a concentration camp despite repeatedly claiming she’s about to be by President Trump, reading the preamble to the U.S. Constitution.
Imagery of the civil rights movement spliced with BLM propaganda is flashed up in the ad, with the intended message being that MSNBC MS NOW is upholding the rights of minorities while other media networks are not.
Here it is:
However, as the The Washington Free Beacon quite hilariously points out, interspersed between the real footage are staged shots of random black people alongside MSNBC MS NOW hosts.
Because the network ditched Joy Reid, Tiffany Cross, and reassigned other black anchors, they’ve had to hire in black actors to even up with the predominantly white faces of their ‘talent’.
The actors, Alex Mason, Shekaya Sky McCarthy, and Marcel Noel, not once identified as paid performers, pensively stare somewhere off camera as Maddow talks about forming “a more perfect union.”
WATCH:
— Washington Free Beacon (@FreeBeacon) November 11, 2025
A new civil-rights themed ad promoting MSNBC’s forced name change—it’s now MS NOW—presents the network as a beacon of racial justice and features black actors playing ordinary Americans to underscore the network’s commitment to racial justice, or something. pic.twitter.com/yYGXlmEu13
The Beacon notes that the promo “appears to be a ham-handed effort by MSNBC’s new parent company, Versant, to cater to MSNBC’s large black audience—the largest in cable news—when its primetime and morning anchor lineup is overwhelmingly white.”
It’s just another day on set for Alex Mason, a veteran commercial actor who has starred in spots for the likes of ZipRecruiter, KFC, Target, and Intuitive Surgical, where he played a “surgeon in training.” pic.twitter.com/TeuFy8ijMv
— Washington Free Beacon (@FreeBeacon) November 11, 2025
Marcel Noel, who hails from Canada, is also a veteran commercial actor featured in ads for insurance giant Allstate, underwear brand Saxx, and Prince George, British Columbia’s tourism department. pic.twitter.com/5aKhZihYT6
— Washington Free Beacon (@FreeBeacon) November 11, 2025
Of course it’s all fake. There’s nothing authentic about MSNBC MS NOW.
I don't get it. Do these guys think they're living in the 50's?
— SoOverIt (@anypigslft2) November 11, 2025
OMG what a bunch of race baiting bullshit! @maddow a liberal white, loud mouthed lesbian in silhouette saying "We the People" & then showing 3 black PAID FOR actors in different scenarios! THESE ARE NOT "We The People"! The GASLIGHTING & RACE-BAITING are getting old!
— Sus (@JqzSusie) November 12, 2025
Maddow didn't volunteer any of her money to save Joy Reid's job, or when a lot of her own staff were laid off
— Drake Sadron (@DrakeSadron) November 11, 2025
No, no she did not. She just did what she does best… whinge.
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