What in God’s Name is This?

PR disaster.

Jaguar chose to re-brand itself with ‘Exuberant Modernism’.

It was a total car crash.

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Comments 2
  1. Jaguar used to be readily identifiable as such. However, the past 10 years or so they have had a bland, generic style to them. If you didn’t see the leaping cat, you would never know what brand it was.

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