Jaguar chose to re-brand itself with ‘Exuberant Modernism’.
It was a total car crash.
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Jaguar used to be readily identifiable as such. However, the past 10 years or so they have had a bland, generic style to them. If you didn’t see the leaping cat, you would never know what brand it was.
Those will be the new Bond villains. Robots linked to A.I.