The marketing guru whose 1990’s TV commercials helped Budweiser become America’s most popular beer has blamed the Dylan Mulvaney controversy for ruining the brand’s legacy.
Robert Lachky was responsible for creating Budweiser’s “Whassup!” and “Talking Frogs” advertisements that propelled the beer into popular culture’s zeitgeist.
However, he now blames the fallout and subsequent boycott of the brand sparked by the company endorsing transgender celebrity Dylan Mulvaney for destroying two decades of his work.
“It took us 20 years to take Bud Light beer to the No 1 beer in the country and it took them one week to dismantle it,” said Anheuser-Busch’s former chief creative officer.
Accusing Anheuser-Busch of suffering from “a complete lack of corporate oversight,” he squarely blames the company for its “self-inflicted” sabotage.
Thanks to Mr Lachky’s two iconic commercials, Bud Light defeated Miller Light to become the top-selling light beer in the United States.
Sales of Bud Light have dropped by a quarter and Anheuser-Busch has seen $4 billion wiped off its value as photos and videos show shelves stocked full of the beer which no one wants to be associated with after the controversy.
Anheuser-Busch doubled down this week by claiming “misinformation and disinformation” was to blame for the boycott, centered around the myth that cans with Mulvaney’s face on them would be sold nationwide.
They also dubiously claimed Mulvaney was never officially partnered with them despite being paid to promote the brand and using the hashtag #budlightpartner.
However, Lachky said Bud Light was merely fanning the “flames on their own with their defensive comments” instead of properly distancing themselves from Mulvaney.
Conservative commentators have heralded the Bud Light boycott as a watershed cultural moment in that ‘get woke, go broke’ has gone beyond a cliche and actually happened properly for the first time ever.
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