After rolling out a Bud Light ad campaign featuring flamboyant transgender influencer Dylan Mulvaney – whose ditzy caricature of a woman mocks decades of actual progress by feminists (who have apparently been wokeshamed into silence), Anheuser-Busch’s damage control team kicked into action on Friday after the Mulvaney ad sparked a massive backlash.
“We never intended to be part of a discussion that divides people,” said Anheuser-Busch InBev CEO Brendan Whitworth in a carefully crafted, heavily focus-grouped press release which failed to mention Mulvaney, Bud Light, or transgender issues. “We are in the business of bringing people together over a beer.”
“I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others,” the statement continued. “Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.”
Translation: Let’s all forget about this over a beer.
The company then went with a ‘hey fellow beer drinkers’ ad campaign, tweeting “TGIF” along with a picture of a Bud Light can. It was received about as well as one would imagine… with a massive ratio of people commenting vs. ‘liking’ it.
The campaign was mocked mercilessly.
